Future-Proofing Cool.
Bose had a problem. They had been busy building deep partnerships with incredible individuals from all walks of life, but didn’t know how to spread the word. How do you build a shared identity for football players, music artists, fashion designers and soccer champions, all at once?
The answer is by tapping into what brought them to Bose in the first place. The power of sound. Drawing from editorial design principles, we built a web hub that highlighted deep cuts from each partnership, calling out how the power of sound pushed them to be their best. Plus, we future-proofed the page, with a modular design that makes it easy to add new partnerships.
AD: Felipe Carvalho
CD: Gijs Winkel
The Process
For this project, we were given two pieces of information. The brief, and the web teams take on the hub. We decided to pull inspiration from editorial sites like Polygon and The Verge, building a hub for deep journalistic storytelling instead of quick flashes.
