
75% of U.S. consumers agree. America is in a housing crisis. To think otherwise, you'd have to be living in Barbieland.
For the first time in history, that's no longer the case. Barbie is going to face the realities of the housing market with a 555% price increase.
75% of U.S. consumers agree. America is in a housing crisis. To think otherwise, you'd have to be living in Barbieland.
For the first time in history, that's no longer the case. Barbie is going to face the realities of the housing market with a 555% price increase.

The act will launch with Barbie taking to social media, announcing her standard DreamHouses price increase, and the launch of a new product.
The act will launch with Barbie taking to social media, announcing her standard DreamHouses price increase, and the launch of a new product.
Including a realistic announcement from Mattel's website.
Including a realistic announcement from Mattel's website.


With the internet freaking out, we'll direct people to the Affordability House, raising money for charity.
With the internet freaking out, we'll direct people to the Affordability House, raising money for charity.


All proceeds go to the national housing law project, a charity for more affordable housing laws.
All proceeds go to the national housing law project, a charity for more affordable housing laws.

Art Direction-Logan Murray
