A24's Backrooms explores the horror of an uncomfortable liminal space tied to a furniture store.
But for Lovesac, there's no space too uncomfortable.
So, on release day, we threw an employee into the Sacrooms, and had them turn it into the ultimate cozy breakroom.
A24's Backrooms explores the horror of an uncomfortable liminal space tied to a furniture store.
But for Lovesac, there's no space too uncomfortable.
So, on release day, we threw an employee into the Sacrooms, and had them turn it into the ultimate cozy breakroom.
The film played out over six hours across social media.
The film played out over six hours across social media.
Audiences voted on where our employee went, and how the Sacrooms were decorated.
Audiences voted on where our employee went, and how the Sacrooms were decorated.
We even took it off Instagram, live updating product photography on site.
We even took it off Instagram, live updating product photography on site.
See the full case study below.
See the full case study below.
Role- Concept, Copy, VO
Art Director-Max Dotson
CD/CCO- Spencer LaVallee
Unreal Engine Wizard- Matthew Rader
Audio Engineer- Matthew Duncan
Agency- Gus