Live client Chewy needed to tell customers their services answered every question a pet parent could have.
So we built a world where, after Chewy met their needs, pets could finally fulfill their destiny.
Live client Chewy needed to tell customers their services answered every question a pet parent could have.
So we built a world where, after Chewy met their needs, pets could finally fulfill their destiny.
Concepted, written, and shot in just one week, using 100% real animals.
Concepted, written, and shot in just one week, using 100% real animals.
Each piece showcasing a different offering from Chewy,
from e-pharmacy to Youtube tutorial.
Each piece showcasing a different offering from Chewy, from e-pharmacy to Youtube tutorial.
PET PONDERINGS
PET PONDERINGS
To make it participatory, we introduced Buddy, the world's smartest dog. He has big questions, and pet parents provide answers.
To make it participatory, we introduced Buddy, the world's smartest dog. He has big questions, and pet parents provide answers.
THE PET APTITUDE TEST (P.A.T.)
THE PET APTITUDE TEST (P.A.T.)
If you aren't sure of your pet's destiny, Chewy can help.
Chewy's 24/7 live chat will administer a P.A.T. to your pet to discover their destiny.
If you aren't sure of your pet's destiny, Chewy can help.
Chewy's 24/7 live chat will administer a P.A.T. to your pet to discover their destiny.
Art Direction-Max Dotson
Designer- Malcolm Rose
Designer- Anna Monnett
Strategist- Lucas Gaitán
Producer- Gabe Glassmann