Live client Chewy asked us tell customers their services answered every question a pet parent could have.
In our research, we realized that every pet parent imagined a dream calling for their animal.
So, we built a world where after Chewy met their needs, pets could finally fulfill their destiny.
Live client Chewy needed to tell customers their services answered every question a pet parent could have.
In our research, we realized one thing. Every pet parent has imagined a dream calling for their animal.
So, we built a world where, after Chewy met their needs, pets could finally fulfill their destiny.
Shot using 100% real animals.
Shot using 100% real animals.
Each piece showcasing a different offering from Chewy.
Each piece showcasing a different offering from Chewy, from e-pharmacy to Youtube tutorial.
PET PONDERINGS
PET PONDERINGS
To make it participatory, we introduced Buddy, the world's smartest dog. He has big questions, and pet parents provide answers.
To make it participatory, we introduced Buddy, the world's smartest dog. He has big questions, and pet parents provide answers.
IMPACT
IMPACT
This idea was popular. So popular that we had friends, family, and friends of family writing in about their pets hobbies.
This idea was popular. So popular that we had friends, family, and friends of family writing in about their pets hobbies.
Art Direction-Max Dotson
Designer- Malcolm Rose
Designer- Anna Monnett
Strategist- Lucas Gaitán
Producer- Gabe Glassmann