Pop Rocks are not nutritious, satisfying, or really even food. However, there are worse ideas than putting them in your mouth.

Pop Rocks are not nutritious, satisfying, or really even food.


However, there are worse ideas than putting them in your mouth.

Still hungry for ideas worse than Pop Rocks, we'll take to social media to award the world's awful concepts.

Still hungry for ideas worse than Pop Rocks, we'll take to social media to award the world's awful concepts.

Not only will we celebrate existing bad ideas, we'll curate new ones. Pop Rocks will partner with Jackass to create, "It Gets Worse." Contestants pitch terrible ideas, and the worst one gets made for real.

Not only will we celebrate existing bad ideas, we'll curate new ones. Pop Rocks will partner with Jackass to create, "It Gets Worse." Contestants pitch terrible ideas, and the worst one gets made for real.

Art Direction-Leah Silverman

Art Direction-Leah Silverman