62% of Ring users reported feeling more anxious about neighborhood crime after installing the device, even though local police data showed no crime increase.


How do we make Ring stand for calm instead of fear?


By living life to the dullest.

We'll celebrate the dullest moment of

the game in the NFL

In celebration of the dull, Ring will sponsor the most boring moment of every NFL game.

Art Direction-Monse Munoz

Strategy- Ann Ganao